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The game has changed. Medium-format re-invented.
X100's Brave New World.
Quality on every shot.
Delivers creative perfection with advanced autofocus functions and 4K high definition video.
For the unseen photography X-Pro2 Always Evolving.
Advanced Rangefinder Design-
Engage with Your Subject and
Capture Pictures Your Way
Innovative technology takes
image quality to new heights
Mirrorless Medium Format System GFX
The game has changed. Medium-format re-invented. FUJIFILM announces Development of Professional-use Mirrorless Camera System “GFX”.
Mirrorless X series system
Smaller and lighter than D-SLR systems and featuring much bigger sensors than compact cameras, Fujifilm's X Series Interchangeable Lens Cameras are an award-winning alternative both for Pros and Enthusiasts alike.
Fujinon X Mount lenses
Compatible with Fujifilm's X Series Compact System Cameras, FUJINON's XF and XC lens range is renowned for its high precision engineering and superb quality. Find out more about the current line-up.
Pro / Enthusiast fixed lens
Featuring incredible attention to detail, advanced technologies and superb image output, Fujifilm's range of X Series fixed lens cameras will make you fall in love with photography all over again.
Simple to use, small & lightweight and with great image quality, Fujifilm's range of compact cameras will suit any occasion.
Fujifilm Corporation is a wholly-owned subsidiary of Fujifilm Holdings Corporation.