FUJIFILM Corporation (President: Kenji Sukeno) is delighted to announce that it will launch the FUJIFILM X-A5. Sporting a retro and stylish design, it offers a host of features including a 180 degree tilting rear LCD screen, the latest built-in Bluetooth® technology for easy and quick image transfer, to mobile phones and tablets, compatibility with the latest INSTAX SHARE SP-3 square format printer, as well as an extended battery life, with up to 450 frames possible per charge. In addition, when combined with the new collapsible FUJINON XC15-45mmF3.5-5.6 OIS PZ, the X-A5 weighs just 496g*3, making it the lightest camera-zoom kit lens combination in the X Series. It boasts a powerful 24.2MP APS-C sensor equipped with a phase detection autofocus system, and a newly developed image processing engine that offers a processing speed 1.5 times faster than previous models. Combined with Fujifilm’s renowned outstanding image quality with the company’s proprietary colour reproduction technology, the X-A5 is compact, stylish and portable making it the ideal companion for everyday photography.
(1) Combining a newly-developed sensor and color reproduction technology that has been refined over 80 years to deliver premium quality portraiture
The X-A5 combines a newly developed 24.2 megapixel APS-C sensor with the image processing engine to achieve Fujifilm’s renowned photo quality. Combined with the supplied FUJINON lens, the camera boasts ultimate image resolution, recording the subject’s texture, form and even the atmosphere of the scene. The camera outperforms previous models in its scene recognition accuracy in SR+ AUTO mode, color reproduction performance and “skin tone reproduction” capability, which is particularly popular. This makes the X-A5 the perfect choice for photographing human subjects, which account for approximately 50% of all subject matter*4. The regular range of ISO sensitivity has also been extended to ISO12800. Camera shake and noise are reduced in low light conditions and when shooting a fast-moving subject for enhanced image quality. The X-A5 is the first X-A Series model to feature phase detection pixels, originally developed for the X series’ high end models. The Intelligent Hybrid AF system focuses twice as fast as previous models, ensuring that you capture those photographic moments more swiftly and beautifully.
(2) Newly-developed compact and lightweight wide-angle zoom lens and new user interface for ease of operation
The X-A5 debuts the new FUJINON XC15-45mmF3.5-5.6 OIS PZ, the first electric-powered zoom lens for the X Mount. This lightweight and compact zoom makes the photographic experience easier and more comfortable than ever before. The lens has the minimum working distance of just 5cm*5, ideal for clear close-up shots, such as food photography. The smooth electric-powered zooming mechanism that starts from the wide-angle 23mm end (35mm film format equivalent) gives greater freedom in composition framing for both still images and video.
The X-A5 is equipped with a large rear LCD monitor that can rotate 180 degrees. When the panel is rotated 180 degrees, the Rear Command Dial automatically switches to the Zoom and Shutter Release function for fail-safe composition when shooting “selfies (self-portraits).” The 180-degree rotation of the rear LCD monitor also activates the Eye AF function automatically to create high quality self-portraits with sharp focus on the subject’s eyes. The Portrait Enhancer Mode, offers its popular ability to produce beautiful skin tone, and has also evolved with the new user interface. Users can select from three levels of skin tone enhancement with touch-screen operation for easy, natural and flattering self-portraits.
(3) Artistic expression made easy, with Film Simulation Modes and New Bluetooth® technology for quick and easy image transfer
The X-A5 offers 11 variations of Fujifilm’s unique Film Simulation Modes, making adding an advanced artistic flair easy with the reproduction of film-like color tones. The camera also features 17 variations of Advanced Filters including the new “Fog Remove” and “HDR Art.”
The rear LCD monitor uses the new touch-panel GUI, facilitating intuitive touch-panel operation using fingertips so that you can check the effect of Advanced Filters and Film Simulations for added usability.
The Exposure Compensation Dial now has the range expanded from ±3EV to ±5EV to boost freedom in photographic expressions.
The Bluetooth® Low Energy technology has been incorporated for quick, easy and automatic transfer of still images and videos to paired smartphones and tablet devices, using the free smart-device app “FUJIFILM Camera Remote”. The camera is also compatible with FUJIFILM Instax SP-3 printer, so users can enjoy the fun of printing and sharing their images more than ever before.
(4) Broader range of videography with 4K capabilities
The X-A5 offers a High-Speed HD Video function, allowing users to record HD video up to quad speed for slow motion clips. The Multi Focus Mode automatically stacks 4K quality images, whilst cleverly changing the depth of field setting required. Also provided is the 4K Burst function of shooting 15 frames per second in 4K image quality. These new 4K video capabilities and accompanying functions enable artistic expressions of greater creativity.
(5) Class-leading*6 battery life
The use of energy-saving design means the X-A5 now offers the class-leading number of frames per charge. Users can shoot as many as 450 frames per single battery charge, making the camera ideal for travelling and photography on the move.
(6) The perfect partner to the INSTAX Share SP-3 Printer
Thanks to the X-A5’s latest WiFi®*7 technology, the camera is the ideal companion to the SHARE SP-3 printer, the first square format printer to join the iconic INSTAX range. Over recent years, the desire for nostalgia has risen, as young people move to take their memories offline and into a physical format to last a lifetime. The new X-A5 and the SHARE SP-3 are the perfect partnership to do so, as users can select their favourite moments from the camera and turn them into something immediately tangible.
*1 As a zoom lens kit in Fujifilm X series mirrorless range
*2 The Bluetooth® word mark and logos are registered trademarks owned by the Bluetooth SIG, Inc. and any use of such marks by FUJIFILM Corporation is under license.
*3 As of January 2018, when fitted with the FUJINON XC15-45mmF3.5-5.6 OIS PZ kit lens and including the weight of memory card and supplied battery
*4 According to FUJIFILM research
*5 Distance from the front lens element to the subject when shooting at the wide-angle end of the zoom}
*6 According to FUJIFILM research, comparing within entry mirrorless cameras
*7 Wi-Fi® is a registered trademark of Wi-Fi Alliance®.
FUJIFILM Corporation and its group companies develop, produce and market products in the Imaging Solutions business (colour films, digital cameras, photofinishing equipment and colour paper, chemicals and services for photofinishing) and Information Solutions business (equipment and materials for medical diagnostics and life science, equipment and materials for graphic arts, flat panel display materials, recording media, optical devices, electronic materials and inkjet materials). The company employs more than 80,000 people worldwide, with 282 subsidiaries all over the world. Uniquely placed to be a market leader in digital imaging, Fujifilm develops and manufactures its own sensors, lenses and processing technology. In addition to its production plants and R&D operations in Japan, the company has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and CTP printing plates, and has further factories in Brazil and China. Total global turnover for 2015/6 (FY15) was ¥2,491bn. In the UK, Fujifilm has been supplying the imaging, printing and graphics industries, as well as consumers, professional and enthusiast photographers, with high quality, innovative products and services for over 30 years. Fujifilm UK currently employs more than 390 people and is one of the country's most popular photographic and imaging brands.