Dubai, August, 2011 - The new Fujifilm FinePix HS20 EXR, a record-breaking, innovative and versatile new camera from Fujifilm has made its UAE debut and is now available at leading retail outlets across the country.
The Fujifilm FinePix HS20 EXR which is the latest addition to the range of Fujifilm bridge cameras represents the perfect picture taking solution for photographers who want the specification and picture quality of an SLR without the heavy camera bag and huge dent in their bank balance. With a class-leading feature set that includes a brand new EXR CMOS sensor, high speed continuous shooting capability, improved user interface, versatile video functions, 16 megapixel resolution and a 30x zoom lens with advanced anti-blur technologies, the HS20 EXR sets new standards in bridge camera functionality and performance.
“’Shoot with beautiful quality and never miss the moment’ is our concept for the Fujifilm FinePix HS20 EXR”, said Mr. Keitaro So, General Manager, Fujifilm Electronics Imaging Division, MENA. “We have used Award winning EXR technology married with BSI-CMOS for breakthrough improvements. The excellence of the camera has been reaffirmed by the general feedback from photographers and we are encouraged by this to push Fujifilm to the next level and keep making further improvements.”
With conventional sensor design, light has to pass through a layer of wiring before it reaches the photo diodes. This reduces the amount of light hitting the sensor. But with a BSI (Backside Illumination) sensor, the wiring layer and photo diodes are reversed so sensitivity is improved; a benefit that’s particularly obvious when shooting in low light conditions.
Thanks to newly developed EXR Processor and BSI CMOS, super fast transfer circuit made it possible for fast process and reading the files. The real benefit here is; it can take high speed shooting and Full HD movie.
The camera can now recognize 27 scenes including blue sky (sky), green leaves (greenery), sunsets and even backlit scenes. According to each scene, camera can set the perfect setting (AF, exposure, white balance and flash) and take the best quality picture automatically. Therefore, all you need to do is press the shutter and you will get the perfect finish easily.
For users who struggle to find images on increasingly-large capacity memory cards, improved image searching capabilities will come in very handy. Now, searching through thousands of images can take seconds, not minutes. Once you’ve found the shots, it’s easy to put them in to a photo book using the ‘Photobook Assist’ function where the camera creates the book, tags the images.
Thanks to the FinePix HS20 EXR’s heady mix of sensor and processing technologies, brilliant action shots are possible no matter how fast the subject is moving. Whether you’ve got the HS20 EXR trained on sport, wildlife or just the kids running around, continuous full resolution shooting at 8 frames per second will make sure they’re stopped in their tracks. And if that’s not fast enough for your needs, how does 11 frames per second at 8 megapixel resolution sound?
With a 30x zoom range covering focal lengths from 24-720mm (35mm equivalent), the FinePix HS20 EXR really is ready for anything. Boasting high quality Fujinon optics, the mechanical zoom lens is now even easier to operate thanks to a reduction in the size of the integral flashgun. Zooming through the range can be done quickly and precisely to ensure perfect framing for every shot.
The FinePix HS20 EXR isn’t just a camera for shooting stills; it also offers an impressive level of video functionality. By employing the same Pixel Fusion technology as it does for still images, the FinePix HS20 EXR delivers high sensitivity with low noise for movie capture in low lighting conditions without the need to resort to additional lighting.
Lastly, the camera can save the footage using the H.264 (MOV) Full HD format with stereo sound. The mainstay of broadcasting and Blu-Ray technologies, the H.264 (MOV) format produces file sizes that are smaller and easier to handle than AVI format, plus they’re compatible with many applications and websites, making it simple for you to share video content via sites such as YouTube.
FUJIFILM Middle East FZE is a subsidiary company of FUJIFILM Corporation. FUJIFILM Middle East is based in Jebel Ali Free Zone, Dubai. A leader in the distribution of technologies that provide the backbone for state-of-the-art Imaging, Graphic Arts, Medical Imaging, Photofinishing, Recording Media and Motion Picture products, Fujifilm Middle East stands proud as a proven solutions-provider. For more information, visit www.fujifilm-mea.com
For more information, please contact:
Landline: +971-4-445 6848