The Fujifilm FinePix X10 Launched in the UAE
Premium Compact Camera Sets New Standard of Style and Quality for Digital Photography
Dubai, November, 2011 - The Fujifilm FinePix X10, a new premium compact camera from the Fujifilm X Series has made its UAE debut and is now available across the country.
The X10 is a highly advanced compact camera with specifications that follow in the footsteps of the sought after multi award-winning Fujifilm FinePix X100: the ultimate in refined design, components, functions and specification. Featuring a bright optical zoom viewfinder with a wide viewing angle, the X10 allows users to enjoy the pleasure of photography via a traditional viewfinder, providing all the benefits and ease of composition that this brings.
Thorough attention to detail is evident as soon as you take hold of the X10’s stunning body. With its upper control deck and base manufactured from lightweight, yet ultra strong, die-cast magnesium alloy; and mode dials and lens ring featuring their quality, aluminium milled, textured finish. The intuitive operability of the various dials and shutter-release button is also apparent with the manual zoom lens doubling up as an on/off power switch, ensuring you can react quickly to potential photo shooting scenarios as they occur.
The X10 features a large 2/3" 12 megapixel EXR CMOS sensor and a high-definition F2.0 wide-angle and F2.8 telephoto FUJINON 4x manual zoom lens (28-112mm)* that is characterised by its brightness and superb picture quality right up to the edge of an image.
(1) Newly-developed F2.0 wide-angle and F2.8 telephoto, bright, FUJINON 4x optical, manual barrel zoom lens
The X10 features a newly-developed high-definition Super EBC FUJINON* lens which achieves superb image clarity over the whole of the image. The lens consists of 11 glass lens elements in 9 groups, including 3 aspherical glass lens elements (6 sides) and 2 extra-low dispersion lens elements. The result is an ultra bright lens with a wide-angle maximum aperture of 2.0 and telephoto maximum aperture of 2.8.
Featuring a newly developed Optical Image Stabilisation mechanism, you can rest assured that any lens aberration is kept to an absolute minimum and image resolution is maximised making the most of the sensor performance and delivering high quality images.
The lens is capable of taking super-macro shots as close up as 1cm. This function can also be combined with 7-blade aperture to deliver a stunning soft-focus “bokeh” effect perfect for shooting portraits using the telephoto zoom.
(2) Combining a bright optical viewfinder with a wide viewing-angle and a manual barrel zoom lens
Fujifilm’s engineers have used an arrangement of 3 aspherical lenses plus a special dach prism configuration to deliver a viewfinder with superior brightness and a superb field of view with its extra wide viewing angle, and all whilst still maintaining a compact camera size. This, combined with the Manual Barrel Zoom functionality, makes a real difference and brings a welcome old-style photographic feel to the X10.
The X10 features a newly-developed large 2/3" 12 megapixel EXR CMOS sensor with approximately twice the sensor area, and approximately 2.5times the pixel area, compared to existing Fujifilm camera models* .
In addition the X10 features a high-speed EXR CMOS and EXR processor which facilitate high-speed continuous shooting at up to 7 frames per second at the full 12 megapixel resolution (L size), and 10 frames per second at the reduced resolution M size.
Manufactured from strong, yet lightweight, die-cast magnesium alloy, the X10’s upper control deck and camera base are perfectly designed and add a real sense of style and glamour to the camera. On top of this the exquisite notches of the exposure compensation dial and the satisfying torque feedback produced by the hidden metal ball in the click-stop mechanism ensure the quality of craftsmanship is truly apparent.
(5) Fujifilm's unique functions for adjusting image quality
EXR Auto – for the automatic optimisation of the sensor and the camera settings
The X10 not only offers “EXR Auto” intelligent scene recognition (which adjusts camera settings to suit sunsets, blue skies, greenery, beaches, snow, etc.), and also detects people and identifies difficult to photograph backlight conditions, but now, it even has the ability to detect subject movements. The intelligent EXR CMOS Sensor automatically selects the optimum shooting mode from of a total of 99 different variations, this enables it to capture any kind of scene perfectly in even the most difficult shooting conditions.
The Fujifilm FinePix X10 is available at and all leading retail outlets.
FUJIFILM Middle East FZE is a subsidiary company of FUJIFILM Corporation. FUJIFILM Middle East is based in Jebel Ali Free Zone, Dubai. A leader in the distribution of technologies that provide the backbone for state-of-the-art Imaging, Graphic Arts, Medical Imaging, Photofinishing, Recording Media and Motion Picture products, Fujifilm Middle East stands proud as a proven solutions-provider. For more information, visit www.fujifilm-mea.com
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Landline: +971-4-445 6848